Leading with Heart: Traci Sipniewski’s Impact on Coaching, Mentorship, and the Growth of Women in Soccer

Traci Sipniewski, Academy Director at Lobos Rush, recently sat down with the Rush Women’s Alliance to reflect on her coaching journey and the lessons she’s learned along the way. Her story is a powerful example of what can happen when strong leadership is rooted in connection, confidence, and care for the people around you.
Like many coaches, Traci got her start simply wanting to stay involved in the game she loved after college. Coaching offered the flexibility she needed as a mom, but it quickly turned into a full-time calling. As she moved between states and clubs, her passion for youth development grew, especially in working with younger players and helping other coaches find their voice.
Today, Traci oversees the U8–U12 boys and girls programs at Lobos Rush and plays a leading role in designing the club’s academy structure. Her goal is clear: to give players the foundation they need for long-term success while building a culture that includes and supports players, parents, and coaches alike.
Mentorship is a big part of that mission, especially when it comes to women in coaching.
“Confidence is key—especially in a male-dominated space. You don’t need a high-level playing resume to lead. You need knowledge, grit, and belief in your value.” — Traci Sipniewski
Traci makes it a point to connect with female coaches in her club, particularly those who are just starting out or balancing coaching with motherhood. She walks them through licensing options, encourages involvement in programs like ODP, and creates a space where they feel seen, heard, and supported.
She also brings that same spirit of community to her players. One of her favorite initiatives is Turf Wars, a fun, club-wide tournament complete with music, food trucks, small-sided games, and older players volunteering as referees. It’s a chance for kids to enjoy the game in a different way and for the club to come together around soccer in its purest form: fun, fast, and full of energy.
When asked about the best advice she’s received, Traci shared a phrase that’s shaped her leadership style: “No hard lines.” It’s a reminder that success doesn’t always follow a straight path and that great leaders know when to adapt, adjust, and meet people where they are.
Her own advice to women looking to grow into leadership roles is just as insightful: build your coaching foundation, gain experience at multiple levels, and don’t wait for permission to lead. “Confidence matters,” she says. “Even if you haven’t played at the highest level, you bring value. Own it.”
Traci’s leadership style blends structure with empathy. She’s not afraid to set high standards, but she also knows the importance of flexibility, open communication, and leading by example. Through her work at Lobos Rush she continues to inspire players and coaches alike and reminds us that the most lasting impact comes from building people up, not just building teams.
About Rush Soccer
Formed in 1997, Rush Soccer is the largest youth soccer organization in the world with more than 60,000 players in 50 countries. Comprised of 175 clubs around the globe, Rush Soccer has cultivated a reputation of excellence on and off the field all while maintaining a local feel in the communities we serve. This expansive global footprint provides unparalleled opportunities for our entire player base to pursue pathways all the way to the highest level of professional soccer. Our breadth and depth of programs support our network of local clubs, coaches, staff, and partners. For more information about Rush Soccer, visit www.rushsoccer.com.
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