Not every leader in youth soccer stands on the sideline. Some of the most important work happens behind the scenes, ensuring players have fields, coaches have support, and families stay connected. Cheryl Murphy, an administrator with
Elite Sports Admin and a contributor across the Rush network, is one of those leaders.
Cheryl’s pathway into soccer administration began organically. As her children played soccer, she wanted to be more involved. She started as a team manager, moved into the registrar role, and eventually became the Montana Rush Administrator. From there, a recommendation from a Technical Director led her to national administrative work within Rush Soccer.
One of the biggest challenges in her role is balancing many responsibilities at once. Cheryl approaches that challenge by focusing on what matters most. Creating a safe, organized, and positive environment so players can get on the field and play.
“Even though I’m not on the field,” she explains, “it’s my responsibility to make sure kids can get there and have the opportunity to play.”
Without a formal mentor or predecessor, Cheryl learned many aspects of the role on the fly. That experience allowed her to shape her leadership style around flexibility, problem-solving, and continuous learning. Qualities that serve both clubs and families across the Rush network.
For women aspiring to leadership roles in soccer, Cheryl emphasizes empathy, adaptability, and openness. “This is not a cookie-cutter job,” she says. “You’re working with thousands of personalities, and you have to meet people where they are.”
What she finds most fulfilling is knowing her work directly supports players, even if they never know her name. From uniforms and field space to financial assistance and logistics, her behind-the-scenes efforts help thousands of athletes take part in the game.
Cheryl’s advice to her younger self is simple. Learn every step involved in getting a child on the field and always maintain a learner’s mindset. That philosophy continues to guide her work today.
Her final reminder reflects the heart of Rush Soccer. When you step into a volunteer or staff role, your agenda must serve all athletes and coaches. The relationships built through soccer often last a lifetime, and that is one of the game’s greatest rewards.
